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Skandiabanken ASA : Chooses Bleed for rebranding

Skandiabanken has chosen the design studio Bleed as their main partner for rebranding of the digital challenger bank. Change of name and a new look and feel will be central parts of the assignment.

Following a bureau competition, Norway's leading internet bank has chosen  Bleed as their main partner in the process of strengthening the banks position in the Norwegian market, changing the company name and creating a new graphic profile.

- We will remain a challenger i the Norwegian bank market through transparency, simplicity and siding with the customer. Throughout the competition Bleed showed an in depth understanding of our brand, and had an approach to branding that we are very comfortable with. I am certain that together we will have enough power to create a clear and uniform voice for the challenger bank of the future, says leader of Brand and Communication Johnny Anderson in Skandiabanken.

The European Design Leader Bleed convinced Skandiabanken through their strong understanding of identity, digital concept development and strategic branding. Being one of the most awarded design studios in Scandinavia, they have a broad range portfolio featuring projects within service, experience and brand design.

-Skandiabanken is the most exciting participant to work for in the Norwegian financial sector today. We are proud to have been chosen to strengthen and further develop the bank with the most satisfied customers, says Creative Director Svein Haakon Lia of Bleed.

The communication bureau Apeland will assist Bleed closely, working with market insight and setting up a communication strategy for the new brand. Apeland knows the bank well as the Norwegian representative for The Reputation Institute, and has tracked the banks reputation for many years.

One year ago Skandiabanken was demerged from the Nordic Skandia Group, and is now a stand-alone bank, listed on the Oslo Stock Exchange. The rebranding and name change is a result of the banks newly gained autonomy.
Skandiabanken has clear growth ambitions, and will further develop its role as a front-runner in the Norwegian bank market, as a wholly digital challenger bank.

-Being an independent bank we now have the opportunity to create a more pronounced profile, and further develop our services. Our new profile will continue our core concept as a leading day-to-day bank, with services customized to our customer's needs. We intend to remain the bank with the most satisfied customers - also in the future, thus we must dare to change and challenge ourselves, says Johnny Anderson.

The new name and profile will be revealed in 2017.


Johnny Anderson, Head of Brand and communication, Skandiabanken
Phone: 932 40 192, email: